Set up the basics correctly
- Business name: your real business name only. Don't stuff keywords into it.
- Primary category: the most specific one that fits, such as "Electrician", "Plumber" or "HVAC contractor". Add secondary categories for other work you do.
- Service area: if you go to customers, set your service area by city or county. You can hide your home address.
- Phone and hours: a number that gets answered, and accurate hours.
- Website: link your own website, not Facebook.
Fill in services and description
Add each service you offer with a short description. Write a plain-English business description that says what you do and where.
Add real photos
Upload photos of your trucks, crew and finished jobs. Add new ones regularly.
Get and answer reviews
Ask every happy customer for a review, and make it easy with a direct link. Reply to every review, good or bad, politely and briefly.
Post updates
Posts about recent jobs, seasonal tune-ups or offers keep your profile active.
Keep your details consistent
Your name, phone and website should match your website and every directory listing exactly.
BuiltWell Web's Premium package includes a Google Business Profile tune-up and link. See pricing.